Imaginary Forces Thunderbolts* Marvel Studios Logo Reveal
Imaginary Forces reimagined the Marvel Studios logo reveal with the highly anticipated release of “Thunderbolts*”, directed by Jake Schreier.
Under the creative direction of Tosh Kodama, the logo pays homage to Marvel Studios’ iconic comic book flip-intro imbued with the darker, edgier tone of “Thunderbolts*”.
The Imaginary Forces team took a bold approach to the logo animation, building on the classic comic book flip concept—a staple of Marvel’s brand identity—and infusing it with darker hues and urgent motion.
“The latest Marvel Studios logo builds on the rich creative history between Imaginary Forces and Marvel Studios,” says Kodama.
“Our goal was to retain the iconic essence of the comic book flip while pushing it into new visual territory within the ‘Thunderbolts*’ canon.”
The lightning-fast sequence features thousands of comic book images from the pages of “Thunderbolts*”, projected onto a drifting 3D rendering of the Marvel wordmark.
The camera pans in, around, and through the passageways of each letter.
The logo is never fully revealed and eventually dissolves into blackness — a foreshadowing of The Void, Sentry’s alter ego, and a key narrative element in the film.
“We wanted to create something truly epic and large-scale,” explains Kodama.
“The sequence tells a story, albeit a subtle one, evoking the gritty, morally complex world of the ‘Thunderbolts*’.
Aesthetically, it’s also a notable departure from the warm and vibrant hues of the previous logo animations, with the black slowly creeping in and overtaking everything, creating a sense of mystery and unease.”
To express The Void sonically, Imaginary Forces overlaid a haunting sound effect over Michael Giacchino’s iconic ‘Marvel Studios Fanfare,’ reflecting the character’s hollow, engulfing nature.
“Fans get jazzed the minute they hear the fanfare and they know it well,” says Kodama.
“So, sonically augmenting it was a simple but highly effective choice to subvert expectations and add intrigue.”
Credits
Creative Director: Tosh Kodama Art Director: Henry Chang, Kathy Liang Animator: Charlie Proctor Editor: Lexi Gunvaldson Intern: Ella Caperton Producer: Jake Fritz Coordinator: Nic Luong Executive Producer: Renée Robson Executive Creative Director: Peter Frankfurt Instagram: @imaginaryforcesstudio
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Imaginary Forces reimagined the Marvel Studios logo reveal with the highly anticipated release of “Thunderbolts*”, directed by Jake Schreier.
Under the creative direction of Tosh Kodama, the logo pays homage to Marvel Studios’ iconic comic book flip-intro imbued with the darker, edgier tone of “Thunderbolts*”.
The Imaginary Forces team took a bold approach to the logo animation, building on the classic comic book flip concept—a staple of Marvel’s brand identity—and infusing it with darker hues and urgent motion.
“The latest Marvel Studios logo builds on the rich creative history between Imaginary Forces and Marvel Studios,” says Kodama.
“Our goal was to retain the iconic essence of the comic book flip while pushing it into new visual territory within the ‘Thunderbolts*’ canon.”
The lightning-fast sequence features thousands of comic book images from the pages of “Thunderbolts*”, projected onto a drifting 3D rendering of the Marvel wordmark.
The camera pans in, around, and through the passageways of each letter.
The logo is never fully revealed and eventually dissolves into blackness — a foreshadowing of The Void, Sentry’s alter ego, and a key narrative element in the film.
“We wanted to create something truly epic and large-scale,” explains Kodama.
“The sequence tells a story, albeit a subtle one, evoking the gritty, morally complex world of the ‘Thunderbolts*’.
Aesthetically, it’s also a notable departure from the warm and vibrant hues of the previous logo animations, with the black slowly creeping in and overtaking everything, creating a sense of mystery and unease.”
To express The Void sonically, Imaginary Forces overlaid a haunting sound effect over Michael Giacchino’s iconic ‘Marvel Studios Fanfare,’ reflecting the character’s hollow, engulfing nature.
“Fans get jazzed the minute they hear the fanfare and they know it well,” says Kodama.
“So, sonically augmenting it was a simple but highly effective choice to subvert expectations and add intrigue.”
Credits
Creative Director: Tosh Kodama
Art Director: Henry Chang, Kathy Liang
Animator: Charlie Proctor
Editor: Lexi Gunvaldson
Intern: Ella Caperton
Producer: Jake Fritz
Coordinator: Nic Luong
Executive Producer: Renée Robson
Executive Creative Director: Peter Frankfurt
Instagram: @imaginaryforcesstudio