Director Duo Witness Joins Sibling Rivalry
London-based filmmaking pair Simon Frost and Ben Hanson, who work under the moniker Witness, bring their emotionally resonant, visually compelling approach to storytelling to the Sibling Rivalry roster.
Known for their emotionally charged storytelling and striking cinematographic voice, the pair craft films grounded in raw human experience, merging strategic thinking with emotional intelligence to create films that linger well beyond their final frame.
“We always aim to blend that documentary-style honesty into our scripted projects with actors,” says Frost. “It’s important no matter the approach to ground it in truth, so it feels humanized and lived in, not manufactured. We always want the visual language to support the emotional truth.”
The pair describe being drawn to Sibling Rivalry for its “commitment to the craft of filmmaking”, as well as the opportunity to tap into the brand studio side of the company. Hanson explains:
“What excites us about the design arm is the potential to think beyond traditional filmmaking; to bring in elements like animation that open up new, unexpected ways of telling a story.”
This dedication to creating visually emotive, deeply human films has won them the trust of brands like Dell, National Geographic, Xbox, Wimbledon, Lexus, Intel, and Campaign Against Living Miserably, and led to global recognition including the Grand Prix at Cannes Lions, Grand Clio, and Impact Award at the British Arrows.
“What sets Witness apart is the depth of care they bring to every subject” says Darren Foldes, Partner at Sibling Rivalry. “They make emotionally truthful work that looks stunning without ever feeling forced. It’s a rare balance, and one that fits right into the ethos of Sibling Rivalry.”
“We didn’t want to just sign with a company that’s chasing trends or metrics. We want to be part of something with integrity, with vision, and that’s what we saw in Sibling Rivalry,” says Frost.