How 3D motion design is solving a brand’s biggest storytelling challenges: Found calls it ‘Intelligent Beauty’
3D motion design studio Found announces the launch of Intelligent Beauty, a new book that combines conceptual thinking, innovative print technology and immersive visual storytelling.
More than a portfolio, Intelligent Beauty offers a view into Found’s distinctive creative approach.
With contributions from experts across neuroscience, branding, and product design, including Logitech, Map Project Office and Kinda Studios, Intelligent Beauty explores how 3D motion design can shape perception, trigger emotion and create a connection.
Intelligent Beauty guides readers through Found’s creative process, from initial research to final delivery.
Structured into two distinct chapters, the book reflects the dual nature of their proposition, revealing that one is never in play without the other.
‘Intelligence’ is divided into three categories: Research, Depth, and Exploration, exploring how curiosity fuels concept development, how emotion is embedded in design, and how emerging technologies expand creative possibilities.
‘Beauty’ features an interview with creatives, including photographer Marius W.Hansen.The principles of Intelligent Beauty offer a powerful vision for the future of brand storytelling.
By underpinning aesthetic intrigue with rigorous research and emerging technologies, Found crafts immersive narratives that invite audiences into deeper, more meaningful dialogues with brands.
The book returns to the fundamental challenges posed by visual storytelling today: For food and drink brands, it reveals how physical properties can be visualised, ingredient stories told, and sensorial experiences evoked.
For consumer technology, it showcases meticulous CMF detail, internal mechanisms and the visualisation of invisible innovations.
For beauty and cosmetics, it brings product details to life, makes science tangible, and brings modes of action to life. In a crowded, content-saturated world, these principles aren’t just desirable, they’re essential.