Havas’ Prose on Pixels Welcomes Two New Leadership Hires and Launches New Production Structure to Accelerate Creative Excellence
Prose on Pixels (POP), Havas’ AI-powered content at scale agency, today announced two strategic hires and a refreshed operational structure that further cements Havas New York and POP US as a fully integrated, creatively-led production powerhouse.
In response to growing client demand for faster, smarter, and more creative end-to-end content solutions, Havas NY is deepening its bench of world-class talent and evolving its approach to production. Since its relaunch in June 2023, Prose on Pixels has been consolidating production capabilities across Havas’ global networks, aligning with the new production-at-scale reality.
Aaron Kovan recently joined as EVP, Create at Prose on Pixels. A seasoned leader in both creative agency and production spheres, Kovan brings decades of experience from top shops including Crispin, VaynerMedia, and most recently, Craft North America at McCann. In this first role of its kind, Kovan will lead POP’s creative evolution and deliver audience-first, data-informed content that meets the needs of today’s dynamic media landscape.
Joining him is Lez Rudge as Head of Color. A globally acclaimed colorist and creative director, Rudge has shaped the visual language of countless award-winning projects across advertising, music, film, and installations. Rudge will help drive an integrated creative vision across POP’s visual output.
In tandem with these appointments, Havas is introducing a hybrid production structure designed to streamline content creation and maximize cross-team collaboration. This will allow POP to be more upstream in the creative development process along with agency producers, allowing for better collaboration and smarter sourcing of talent, including artists, editors and content creators.
The Havas Creative production leadership team will be integrated within POP. Melissa Tifrere, Chief Production Officer, will lead across both entities in the US to unify workflows and ensure creative excellence from concept to final delivery.