BUCK is back in action with their friends at Airbnb, this time to craft a launch film that reintroduces Airbnb Experiences to the world.
This launch film harkens back to a time when travel was an exploration of a world full of wonder, rather than a modern checklist.
The style we created has a visual grandeur that evokes the feeling of traveling to new places, meeting new folks, and experiencing new things. Visually, it connects to the beloved Get an Airbnb campaign we developed together, while pushing into more immersive territory.
We left behind the white cyc and self-contained homes for rich, living environments — Parisian streets, Tokyo alleyways, NYC clubs, and the mountains of Peru.
While the Get An Airbnb campaign was focused on intricate and effortless transitions of Airbnb homes, this new approach was focused on giving the scenes those living, breathing details of a real place: the breeze blowing through the grass, the specks of pollen in the air, or even the dripping water off the back of a leaping sea monster.
These details, along with the intimate camera staging and shallow depth of field, put the viewer right in the action as if they’re experiencing it firsthand.
“The Grand Adventure” debuted at Airbnb’s 2025 Summer Release keynote and has since aired across major televised events and online.
Concept Artist: Arron Ingold, Chelsea Lee, Jong Lee, Marcus Collins, Stan Chan
Designer: Ben Nichols, Dan Muangprasert, Freya Yeh. Jim Lind, Johan Papin, Matteo Berton, Matthew Kam, Pierre-Nicolas Riou, Rodney Lambright, Shitong Lyu, Tuo Kan
2D Animation Director: Mercy Lomelin
2D Animator (AE): Drew Wiebe, Ken Pelletier, Meitar Almog, Nick Brown, Nick Knezevich
2D Animator (Cel): Nick Knezevich
Technical Director: Ben Rohel, Jens Lindgren
Head of 3D: Alex Dingfelder
3D Supervisor: Marc Steinberg
3D Lead: Kien Hoang
3D Animation Director: Peter DeSalvo
3D Animation Lead: Tyler Lancaster
3D Asset Lead: Alfonso Petersen
3D Asset Artists: Chloe Tu, Constance Bensen, Dave Soto, Eugene Goryachev, Filipe Machado, Guzz Soares, Jason Cho, Jiawen Liang, Kris Hogan, Michele Herrera, Rui Huang, Scott Denton, Tina Chao
3D Artists: Beatrice Viguier, Carlos Moran Villanueva, Chloe Tu, Jiawen Liang, Joshua Studebaker, Kien Hoang, Kim Zhu, Marc Steinberg, May Lee, Michele Herrera, Sam Smith, Tina Chao
FX Artist: Beatrice Viguier, Chris Ribar, Hernan Ares, Kien Hoang, Marc Steinberg, Vraja Parra
Rigging Supervisor: Ernesto Ruiz Velasco
Rigger: Hernan Ares, Juan Carlos Barraza Mendoza, Max Chalnick, Regina Cicone
3D Animator: Dony Permedi, Eric Chou, Hillary McCarthy, Ida Zhu, Josh Baum, Katherine Guggenberger, May Lee, Tommy Rodricks
Post Supervisor: Jose Fuentes
Editor: Cameron Kelly, Dave Conte, David Vendette, Heather Bartholomae, Mark Ryan Myers
Email
LinkedIn
X
Threads
WhatsApp
Telegram
More
Don’t just see a place, experience it.
BUCK is back in action with their friends at Airbnb, this time to craft a launch film that reintroduces Airbnb Experiences to the world.
This launch film harkens back to a time when travel was an exploration of a world full of wonder, rather than a modern checklist.
The style we created has a visual grandeur that evokes the feeling of traveling to new places, meeting new folks, and experiencing new things. Visually, it connects to the beloved Get an Airbnb campaign we developed together, while pushing into more immersive territory.
We left behind the white cyc and self-contained homes for rich, living environments — Parisian streets, Tokyo alleyways, NYC clubs, and the mountains of Peru.
While the Get An Airbnb campaign was focused on intricate and effortless transitions of Airbnb homes, this new approach was focused on giving the scenes those living, breathing details of a real place: the breeze blowing through the grass, the specks of pollen in the air, or even the dripping water off the back of a leaping sea monster.
These details, along with the intimate camera staging and shallow depth of field, put the viewer right in the action as if they’re experiencing it firsthand.
“The Grand Adventure” debuted at Airbnb’s 2025 Summer Release keynote and has since aired across major televised events and online.
Credits:
BUCK
Group Creative Director: Joe Mullen
Creative Director: Andy Lyon
Executive Producer: Kirsten Collabolletta
Producer: Fernanda Garcia Lopez, Hanna Stolarski, Julia Torchine, Tracy Bunting
Art Director: Carmel Gatchalian
Production Coordinator: Jonah Higaonna, Leeann Sands, Vina Kong
Storyboard Artist: Deco Daviola, Harry Teitelman, Junyi Xiao, Khylin Woodrow, Matty Deans, Shelby Chan, Tinghe Yang, Tristyn Pease, Tucker Klein, Will Rosado
Concept Artist: Arron Ingold, Chelsea Lee, Jong Lee, Marcus Collins, Stan Chan
Designer: Ben Nichols, Dan Muangprasert, Freya Yeh. Jim Lind, Johan Papin, Matteo Berton, Matthew Kam, Pierre-Nicolas Riou, Rodney Lambright, Shitong Lyu, Tuo Kan
2D Animation Director: Mercy Lomelin
2D Animator (AE): Drew Wiebe, Ken Pelletier, Meitar Almog, Nick Brown, Nick Knezevich
2D Animator (Cel): Nick Knezevich
Technical Director: Ben Rohel, Jens Lindgren
Head of 3D: Alex Dingfelder
3D Supervisor: Marc Steinberg
3D Lead: Kien Hoang
3D Animation Director: Peter DeSalvo
3D Animation Lead: Tyler Lancaster
3D Asset Lead: Alfonso Petersen
3D Asset Artists: Chloe Tu, Constance Bensen, Dave Soto, Eugene Goryachev, Filipe Machado, Guzz Soares, Jason Cho, Jiawen Liang, Kris Hogan, Michele Herrera, Rui Huang, Scott Denton, Tina Chao
3D Artists: Beatrice Viguier, Carlos Moran Villanueva, Chloe Tu, Jiawen Liang, Joshua Studebaker, Kien Hoang, Kim Zhu, Marc Steinberg, May Lee, Michele Herrera, Sam Smith, Tina Chao
FX Artist: Beatrice Viguier, Chris Ribar, Hernan Ares, Kien Hoang, Marc Steinberg, Vraja Parra
Rigging Supervisor: Ernesto Ruiz Velasco
Rigger: Hernan Ares, Juan Carlos Barraza Mendoza, Max Chalnick, Regina Cicone
3D Animator: Dony Permedi, Eric Chou, Hillary McCarthy, Ida Zhu, Josh Baum, Katherine Guggenberger, May Lee, Tommy Rodricks
Post Supervisor: Jose Fuentes
Editor: Cameron Kelly, Dave Conte, David Vendette, Heather Bartholomae, Mark Ryan Myers
Assistant Editor: Ezra Ewen, Owen Campbell
Colorist: Marc Steinberg
Instagram: @buck_design